"We're getting a four or five times clear return on ad spend."
Industries
Authentic Content Happens Where Your Customers Are
Scale Social captures real moments at the point of experience across restaurants, hospitality, retail, entertainment, CPG, and beauty, and turns them into performance-ready creative.
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The Beauty Industry Challenge: A Brand Authenticity Crisis
Brands like L'Oréal or Estée Lauder seem to have mastered beauty marketing. But studies show that “only 18% of claims in advertising are considered trustworthy” (Source). Tired of AI-engineered perfection, consumers crave realism & authenticity.
INDSUTRIES SERVED
Built for Every Vertical We Serve
Restaurant
Multi-location restaurant brands leverage hyper-local UGC to drive foot traffic, showcase real menu moments, and build community engagement across every market.
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Hospitality
Hotels and resorts capture authentic guest experiences, from arrival to checkout, building a continuous library that outperforms polished brand photography in paid and organic.
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Retail
Multi-location retail brands capture in-store moments, product discovery, and real purchase experiences, turning everyday shoppers into a continuous source of authentic creative.
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Entertainment
Live event brands and entertainment venues convert fan energy into shareable assets in the moment, building hyper-local creative libraries that drive ticket sales and community engagement.
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CPG
Consumer packaged goods brands capture unboxing, usage, and real-life product moments at scale, building authentic creative that outperforms brand content with 142% higher engagement.
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Beauty
Beauty brands leverage creator collaborations and organic consumer UGC to showcase authentic results, building trust through real customer stories that drive conversion.
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OUR Approach
Built to Adapt
Our solution adapts across all industries, capturing real customer moments
and turning them into creative that drives conversion.
and turning them into creative that drives conversion.
1.
CAPTURE
Source Real Moments
Our programs source content from influencer collaborations, multi-channel creator content, and organic consumer UGC, leveraging each source based on your objectives and success measures.
2.
CURATE
Filter and Score
Our AI engine reviews every piece for brand safety, guideline adherence, and quality, then scores all approved content for predicted performance before a single asset is deployed.
3.
PRODUCE
Deploy Ready Assets
Raw UGC is transformed into polished, placement-ready short-form video assets optimized for each platform, fully licensed, performance-scored, and ready to run across paid and organic.
The Beauty Industry Authenticity Crisis
Studies show that only 18% of claims in advertising are considered trustworthy. Beauty consumers are tired of AI-engineered perfection and crave realism & authenticity.
Results
These Aren't Projections —They're Outcomes
We Work in Your World
Whatever your vertical, we'll design a UGC program around your real customer moments, business objectives, and KPIs.
GET STARTEDBeauty Brand Digital Marketing Case Studies
Some of our latest beauty industry projects.
Mesmerizing and inspiring quote.
Runbin Dong, Co-Founcer Scale Social AI
Our Marketing Services for Skincare, Makeup, Derma & Fragrance Brands
As an experienced beauty marketing agency, we provide a complete set of digital marketing services to support the growth of your brand. Besides UGC collection and curation, we can also help you manage digital advertising campaigns across Meta, Google, and TikTok.
Meta Advertising for Beauty Brands
Google Ads for Beauty Brands
TikTok Advertising for Beauty Brands
Influencer Marketing & Management for Beauty Brands
We Curate & Deploy Content for every Beauty Customer Touchpoint
Beauty marketing calendars are packed with campaigns around sales occasions, seasonal holidays, and, of course, important social events. By creating cues in our platform, we can help you curate tactical assets that support your entire marketing calendar and all customer brand touchpoints. Authentic and on-brand user-generated content can then be used across your website, CRM, on social channels, or in digital ads. UGC can also be used to support high-converting creative angles such as:
"Before & After" Creatives
A classic beauty creative shows a “before” and “after” comparison that demonstrates the efficacy and/or the effect created by your products.
The Beauty Routine Tutorial
Beauty tutorial videos do not only ensure that customers use your skincare or makeup products in the correct way, but they are also key to up- and cross-selling.
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SOCIAL MEDIA
We plan, post, and grow your brand across every platform with purpose.
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Beauty Industry Challenges: The Brand Authenticity Crisis
Led by big beauty groups like L'Oréal, Estée Lauder Companies, or the Procter & Gamble brand SK-II, others have perfected the beauty marketing game. For decades, the leading industry players have dictated beauty standards around the world and were quick to adopt and popularize new trends. In the process, they spent millions creating highly curated campaigns promoting an image of flawless perfection.
In a similar vein, influencers have jumped on the money train and pivoted from endorsing established beauty conglomerates to launching their own brands. This, however, has resulted in a unique set of challenges:
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We create authentic brand experiences
Our Services
We deploy custom QR codes in your physical store or embed links on your website or in your app that your customers can use to share actual experiences with your brand. We then deploy the best-performing assets as ads across Meta, Google, and TikTok.
Why Partner with Beauty Marketing Expert Scale Social AI
We deliver authenticity at an enterprise level scale that transforms your content strategy for sustainable growth.
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Client Satisfaction
Partnering with Scale Social isn't just "doing content", it's building a UGC engine that consistently produces authentic, high-performing creative and turns it into demand. We combine intentional creator sourcing, always-on UGC production, and smart amplification to fuel stronger organic awareness, higher trust, and a repeatable system that drives measurable lift down funnel.
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Latest Projects
Select list of brands we help succeed.
Bungee® is a creative studio shaping bold brands and daring ideas.
3
m+
Capital raised by brands we helped out.
289
Brands launched through our creative process.
56
Awards recognizing our branding excellence.
97
%
Client satisfaction rate across all delivered work.
