"We're getting a four or five times clear return on ad spend."
About Us
The UGC Supply Chain Behind Earned, Not Bought
Scale Social AI is a patent-pending UGC supply chain, automating the sourcing, production, and deployment of authentic customer content at enterprise scale.
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We Built the Infrastructure Brands Were Missing
Brands were generating more content opportunities than ever and missing almost all of them. Customers were sharing real moments that were outperforming studio production by a wide margin. But there was no infrastructure to capture those moments, clear the rights, and put them to work. Scale Social built that infrastructure.
We Operate as Part of Your Team
Scale Social doesn't hand you a platform. We operate as an extension of your marketing team, sourcing content, managing the supply chain, producing ready-to-run creative, and optimizing performance. The technology handles the scale. The team handles the strategy. You get compounding returns from content that's Earned, Not Bought.
The Beauty Industry Challenge: A Brand Authenticity Crisis
Brands like L'Oréal or Estée Lauder seem to have mastered beauty marketing. But studies show that “only 18% of claims in advertising are considered trustworthy” (Source). Tired of AI-engineered perfection, consumers crave realism & authenticity.
The Beauty Industry Authenticity Crisis
Studies show that only 18% of claims in advertising are considered trustworthy. Beauty consumers are tired of AI-engineered perfection and crave realism & authenticity.
Results
These Aren't Projections —They're Outcomes
Ready to Get Started
Unlock the power of AI-driven UGC sourcing and turn customers into creators with Scale Social's next generation technology.
LET'S TALKBeauty Brand Digital Marketing Case Studies
Some of our latest beauty industry projects.
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Runbin Dong, Co-Founcer Scale Social AI
Our Marketing Services for Skincare, Makeup, Derma & Fragrance Brands
As an experienced beauty marketing agency, we provide a complete set of digital marketing services to support the growth of your brand. Besides UGC collection and curation, we can also help you manage digital advertising campaigns across Meta, Google, and TikTok.
Meta Advertising for Beauty Brands
Google Ads for Beauty Brands
TikTok Advertising for Beauty Brands
Influencer Marketing & Management for Beauty Brands
We Curate & Deploy Content for every Beauty Customer Touchpoint
Beauty marketing calendars are packed with campaigns around sales occasions, seasonal holidays, and, of course, important social events. By creating cues in our platform, we can help you curate tactical assets that support your entire marketing calendar and all customer brand touchpoints. Authentic and on-brand user-generated content can then be used across your website, CRM, on social channels, or in digital ads. UGC can also be used to support high-converting creative angles such as:
"Before & After" Creatives
A classic beauty creative shows a “before” and “after” comparison that demonstrates the efficacy and/or the effect created by your products.
The Beauty Routine Tutorial
Beauty tutorial videos do not only ensure that customers use your skincare or makeup products in the correct way, but they are also key to up- and cross-selling.
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SOCIAL MEDIA
We plan, post, and grow your brand across every platform with purpose.
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Beauty Industry Challenges: The Brand Authenticity Crisis
Led by big beauty groups like L'Oréal, Estée Lauder Companies, or the Procter & Gamble brand SK-II, others have perfected the beauty marketing game. For decades, the leading industry players have dictated beauty standards around the world and were quick to adopt and popularize new trends. In the process, they spent millions creating highly curated campaigns promoting an image of flawless perfection.
In a similar vein, influencers have jumped on the money train and pivoted from endorsing established beauty conglomerates to launching their own brands. This, however, has resulted in a unique set of challenges:
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We create authentic brand experiences
Our Services
We deploy custom QR codes in your physical store or embed links on your website or in your app that your customers can use to share actual experiences with your brand. We then deploy the best-performing assets as ads across Meta, Google, and TikTok.
Why Partner with Beauty Marketing Expert Scale Social AI
We deliver authenticity at an enterprise level scale that transforms your content strategy for sustainable growth.
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Client Satisfaction
Partnering with Scale Social isn't just "doing content", it's building a UGC engine that consistently produces authentic, high-performing creative and turns it into demand. We combine intentional creator sourcing, always-on UGC production, and smart amplification to fuel stronger organic awareness, higher trust, and a repeatable system that drives measurable lift down funnel.
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Latest Projects
Select list of brands we help succeed.
Bungee® is a creative studio shaping bold brands and daring ideas.
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Capital raised by brands we helped out.
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Brands launched through our creative process.
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Awards recognizing our branding excellence.
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Client satisfaction rate across all delivered work.
