Downtown Durham Inc. x Scale Social AI: Empowering Local Businesses with ReelMoments

Big things are happening in downtown Durham! We’re thrilled to announce our new partnership with Downtown Durham Inc. (DDI) to support local businesses in growing their online presence through engaging short-form video content.

Why This Partnership Matters

If you’ve ever walked through downtown Durham, you know it’s a hub of creativity, culture, and some of the best local businesses around. But in today’s digital age, standing out online can be tough—especially for small business owners who already wear multiple hats. That’s where Scale Social AI comes in.

Our mission is to make social media marketing simple, effective, and accessible for local businesses. With DDI’s support, we’re launching an exclusive pilot program to help downtown businesses leverage ReelMoments, our flagship product, to increase visibility, drive customer engagement, and ultimately grow their business.

What is the Downtown Durham ReelMoments Pilot Program?

Through this program, participating businesses will receive:
4 professionally crafted video reels per month, generated from customer photos and videos ✅ $200/month in ad spend included—no extra budget needed for boosting posts
A dedicated account manager to help with onboarding and strategy
An easy-to-use QR code system for collecting customer content seamlessly

By turning real customer moments into high-impact video content, businesses can showcase what makes them special and attract more people—both online and in person.

How Businesses Can Get Involved

Spots for the pilot program are limited, and businesses interested in participating can sign up through our interest form. There’s no long-term commitment—just a 3-month opportunity to test out a smarter, easier way to do social media and see real results.

Looking Ahead

Durham has always been a city of innovation and entrepreneurship, and this partnership with DDI is all about using technology to empower the small businesses that make our community special. We can’t wait to see the impact of this program and continue finding new ways to support local businesses in the digital space.

Stay tuned for updates, success stories, and more ways to get involved! If you’re a downtown business owner ready to take your social media to the next level, we’d love to have you on board. 🚀

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Feature in Triangle Business Journal

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Raleigh’s Scale Social Turns Customer Experience Into Influencer Marketing