Helping Small Businesses Get the Spotlight They Deserve

Man sitting outdoors wearing glasses and a gray hoodie, colorful mural in the background.

At Scale Social AI, we believe your best marketing is already happening — right inside your business, in real time. Every smile, every shared meal, every celebration: these are the moments that tell your story better than any agency or influencer ever could.

We started Scale Social with a simple mission:
Help small businesses market authentically using the voices of their happiest customers.

Man with glasses and cap smiling while opening a cooler in a car trunk, with paper bags inside.

Why We Started

Hi, I’m Runbin 👋

Before Scale Social, I spent weekends driving around the Triangle delivering handmade Chinese dumplings from a small kitchen — a passion project called Mama Chen’s Kitchen. It started as a tribute to my mom’s recipes, but quickly grew into something bigger. We served over 1,000 customers locally through online orders, and built a loyal community through nothing more than good food, word of mouth, and the stories our customers shared.

We didn’t have a marketing team. Just authentic moments, captured and shared by people who believed in what we were building.

That experience — seeing how powerful real customer voices could be — stuck with me. After spending years in tech and AI, I realized that what small businesses need isn’t more content… it’s more connection.

That’s why I started Scale Social. To help small business owners like me amplify their customers’ stories — and turn everyday experiences into marketing that actually works.

Meet the Team

  • Man in black hoodie giving a presentation with microphone

    RUNBIN DONG

    FOUNDER & CEO

  • Woman with short black hair wearing an orange shirt, smiling with a neutral background.

    KIT ZHANG

    PRODUCT & DESIGN

  • Smiling man in a blue shirt against a white background.

    MIKE HALPERT

    SALES & BUSINESS DEVELOPMENT

  • Smiling man in a blue polo shirt against a dark background.

    PAUL GREENHAM

    ENGINEERING

Our Core Values

Authenticity Wins

Your real customers are your best marketers.

Community Matters

We’re here to uplift the local businesses that make cities feel like home.

Keep It Simple

We believe great tech should be invisible — the magic should feel effortless.

Built for Small Business. Backed by Real People.

We started Scale Social because we’ve been in your shoes — running pop-ups, taking late-night orders, building something from scratch with heart and hustle. We’re not some faceless tech platform. We’re locals. We’re regulars. We’re the ones cheering you on from across the counter.

Whether you’re serving up ramen, styling hair, healing communities, or teaching the next generation — we’re here to help you share the real moments that make your business unforgettable. Let’s work together.